BRAND INTERACTION 10/29

Everyone has different companies and brands they admire and are interested in. Getting the chance to follow these brands on a social media platform, as well as interact with them, is exciting and allows individuals to get more insight on the brands they are interested in. I, for one, love to get a closer look at the brands I enjoy, so when given this assignment, I chose to follow Chipotle, Starbucks, Forever 21, Boohoo (an online clothing brand), and MissguidedUS (another online clothing brand). Seeing as my interests revolve highly around food and clothing, these were perfect brands for me to follow.

One factor that prompted me to follow Boohoo and Missguided was due to the fact that I had been waiting on dresses from them for over two weeks, wen I requested 5-7 day standard shipping and needed them for an event on Sunday 10/29. Nervously awaiting their arrival, I reached out to both companies, tweeting at them and direct messaging them on twitter, in an effort to see when my packages would be arriving. While neither brand tweeted back at me, Boohoo actually did end up messaging me back, saying that my package had already arrived the previous day. While it had not actually arrived, I ended up receiving it in the mail the following day. With this interaction, it became very clear that companies do not enjoy engaging in negative conversation about their products or dealing with situations in which they have to dig up information. Although, while I did receive a delayed, short, and untruthful response from Boohoo, they did end up responding in general about the business transaction. On the other hand, Missguided never responded back to me via twitter, which was a little disheartening seeing as they avoided my questions and I never received the product I ordered after wating for over two weeks. This experience with weak costumer service left me with a bad taste in my mouth when it comes to MissguidedUS.